Website redesign for an international furniture company

Introduction

The client, a company operating in Germany, France, Austria and Switzerland, aimed to improve the website’s overall performance, focusing on UX and other key areas.

The project team included a UX/UI Designer, developers, analysts, a tester, and a project manager.

The scope of UX enhancements was guided by stakeholder requirements, with only limited UI upgrades possible due to time and budget constraints. The project is still ongoing.

My responsibilities

conducting a UX audit and analyzing research data to find potential pain points

redesigning the cart and checkout process

designing new components and subpages for the website, including:

testimonials page and adding review form
contact us subpage
redesign of material samples page
redesign of cookies pop up
redesign of a product page and designing "Trust box" component based on the shareholder's requirements

collaborating with testers, analysts and developers throughout the project

facilitating workshops with stakeholders to align on requirements and vision

ensuring the website interface is consistent and user-friendly across German, French, and English language versions, aligning design elements with linguistic requirements

Key achievements

redesigning the cart and checkout process to ensure a secure and smooth experience (the website sales increased)

enhancing website’s information architecture by providing new subpages, such us contact page, client feedback page, cookies pop-up

finding and reporting a bug that potentially led to zero sales of a particular product

upgrading existing design system to comply with WCAG requirements, such as color contrast, or font and button size

01.

The cart and checkout process

The project's primary goal was to conduct a UX audit to identify pain points, focusing on the cart and checkout experience. Key insights and changes included:

Research Insights:
- Data analysis from Google Analytics to inform decisions.
- Addressed usability issues to streamline the purchasing process.
Cart Layout Redesign:
- Enabled users to view both the list of items in the cart and a payment summary simultaneously.
- Simplified the presentation of essential details, such as:
  - Delivery and assembly options.
  - Transparent pricing.
  - Well-described payment options.
  - Clear call-to-action buttons.

Cart – Before

Cart – After

Payment – Before

Payment – After

Designing new components and subpages

02.

The website initially lacked key e-commerce features, such as a dedicated clients' testimonials page and a contact page.

Additionally, I redesigned the existing material sample ordering page to align stakeholders' requirements with an improved user experience. The updated subpage now includes:

Clear filtering options to simplify material selection.
Enhanced material grouping for better organization.
Larger material close-up images for detailed viewing.
Comprehensive material details that were previously missing, including key characteristics.

Another key task was redesigning the product page and creating a "Trust Box" component based on stakeholder requirements. The initial proposal from stakeholders prioritized business needs but lacked considerations for usability and visual design. I conducted a thorough evaluation and provided recommendations to address these gaps. The final design is more user-friendly, visually appealing, and informative, meeting WCAG accessibility standards.

Testimonials page